BIC's Back to Basics campaign is filled with nostalgia. Remember the thrill of writing notes to your middle school crush with that colorful mechanical pencil? It’s time to bring that magic back to your adult life—skip the text and pass a handwritten note written with BIC.
In a digital world, sometimes you just need a real pencil.
Activation
BIC will host a phone-free social mixer event and encourage people to get Back to Basics.
BIC will supply pencils and notebooks for participants to exchange names, numbers, and other information.
The guests will be instructed to write notes, draw pictures, connect with the people around them, and have fun!
The event will remind people how powerful a handwritten note is, and the importance of human connection,
