indyNYC is my creative brand, where I concept, shoot, and produce content rooted in a distinct, nostalgic visual style. In just a few months, my socials have accumulated 1M+ views and 200K+ likes by creating content that celebrates the world around me.
Filming exclusively on camcorders is a big part of that identity—it brings a raw, analog feel that cuts through overly polished content and makes each piece feel more real and personal. It’s not just about the look, but about storytelling in a way that feels authentic, experimental, and visually memorable.
playlists
One of the core pillars of indyNYC is music. Behind every video is a carefully curated song chosen to complement the mood, film, and story. Music is a huge part of the personality and overall aesthetic of the brand.
The graphics shown here expand that connection through a series of curated playlists. Designed as an extension of the IndyNYC visual identity, each playlist brings together songs that reflect the different moods, moments, and influences that shape the brand. Together, they create another way for the indyNYC audience to engage with the world behind the videos and experience the brand through sound as well as visuals.
birds (on tape)
Shot on MiniDV with a Sony VX200 and Video8 with a Sony Handycam Vision, birds (on tape) is a supercut centered on one of my favorite subjects — birds!
Filmed across the country over nearly a year, it highlights eight bird species in their natural habitats, capturing the quiet beauty of the world around us.
The film features the song Misty by Erroll Garner, a soft, relaxed jazz piece that invites the viewer to escape. I was first introduced to the song through the film Play Misty for Me.
Ultimately, birds (on tape) is an amalgamation of my interests — from vintage camcorders, to birdwatching, to the work of Clint Eastwood.
Shot on MiniDV and with a Sony VX2000, these videos capture scenic windows into my time spent in Maine. They are, in essence, inspired by the artwork of Edward Hopper—capturing a feeling of solitude and an outside perspective. Hopper is my favorite artist and I felt inspired by the coastal subjects often found in his paintings.
postcards from maine
