In the spring of 2024, I participated in the National Student Advertising Competition (NSAC) with a team of 11 students. The goal was to outline a creative advertising campaign based on Tide's goal to get laundry doers to "Turn to Cold." Our campaign was based on thorough research we conducted the semester prior. For this campaign, I led the production team where I delegated tasks, developed, edited, and approved creative. Additionally, I was in charge of designing the planbook, which was the comprehensive guide to our campaign. With this, I focused on adding important content, writing copy, and creating a cohesive, digestible design and layout. This planbook placed top three at the district-level competition!